Category Archives: Brainstorming

Brainstorming: Barriers and Guidelines

In an earlier post, I wrote about the six stages that are basic to good brainstorming. Understanding barriers to creative thinking and following the six guidelines below will enhance the success of any brainstorming session.

Barriers to Creative Thinking

J. Geoffrey Rawlinson, in his book on creative thinking, argues that barriers to creative thinking can be overcome in brainstorming sessions by identifying the barriers up front with the audience. The theory goes that if you identify and accept the barriers as barriers they are removed as barriers. After conducting brainstorming sessions around the world for almost 3 decades, I tend to agree with Rawlinson. The benefit of discussing the barriers is especially true when dealing with audiences that are analytical in nature, such is often the case with managers.

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Six Stages of Brainstorming

The power of brainstorming as a creative thinking technique is enhanced by engaging the six stages of brainstorming during a brainstorming session. Although brainstorming has been used since the 1930’s and many, if not most, people have engaged in informal brainstorming, few have led formal brainstorming sessions. To get maximum benefit from a brainstorming session, it is important that brainstorming session leaders understand the six stages.

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