Category Archives: Issues Management

Stakeholder Mapping – Issues Management

Once a priority issue has been identified, stakeholder mapping is the first step in developing an issues management strategy. Any group that can impact the issue outcome is considered a stakeholder. A comprehensive list of all potential stakeholders should be created, including allies and opposition stakeholders. In developing the list, it is important to think out of the box. Just like politics, issues can make strange bedfellows! It is often helpful to think in terms of broad categories. Typical categories include media (traditional and social), trade associations and other professional organizations, NGOs, consumer groups, regulatory agencies and legislative bodies.

Don’t limit yourself to groups that have historically engaged on the issue.

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When Is An Issues Management Strategy Needed?

Strategic issues management (IM) involves having a system in place to monitor potential issues that could impact your organization or industry and having a strategy in place to positively impact the outcome of priority issues. The objective of issues management is to identify issues early and act strategically early on to decrease the probability of a negative outcome. In today’s complex world there are often an infinite number of potential issues that could impact any business or industry. This matrix can be used to determine which issues are in need of an issues management strategy.

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Issues Management Vs. Crisis Management

Strategic issues management is acting early in the life cycle of an issue for the purpose of managing the outcome of the issue, before the issue elevates to a crisis. It is acting in the zone of preemption. Crisis management is acting in the zone of reaction, after an issue has elevated to a crisis.

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