Addressing grand challenges can benefit your association, and deliver value to your members and the broader community. If your end goal is to deliver value, increase member engagement, increase retention and membership / customer growth, and elevate the prominence of your organization and industry / profession you represent, a grand challenge strategy might be the answer.
Associations are uniquely placed to tackle complex global challenges. Taking a leadership role and not shying away from grand challenges is the right thing to do for mankind and can benefit your organization as well. Although this article focuses on grand challenges of a global nature, its premises hold true for complex challenges on a smaller scale as well.
Today we are confronted with an ever-growing list of grand challenges ranging from hunger to global warming to water scarcity to disease. There are also complex challenges that are unique to various global supply chains. Although many grand challenges appear most prominently in the developing world, as the world becomes smaller and smaller, these challenges will be at our doorstep, if they aren’t already.
The genesis of all good strategy is applying diverse perspective to properly defining and systematically investigating the problem. All three components overlap and must be used; using any one or two components will result in incomplete strategy, the wrong strategy or no strategy at all.
This article focuses on the Problem Investigation. Click here to see the article on Diverse Perspective and here to see the article on problem Identification.
Problem investigation, or analysis as it is often referred to, is a detailed inquiry or systematic investigation of the problem from which good strategy flows. Similar to problem identification, problem investigation requires a blend of creative and critical thought, and is enhanced by engaging an optimally diverse group in the process.
There is no clear line between problem identification and analysis; in fact, there is overlap between the two. As such, one’s engagement in a comprehensive identification process will have already generated a wealth of information that can be fed into the investigation component of strategy development.
Developing good strategy doesn’t require a complicated process. There is no denying that developing good strategy is hard work, but, the reality is, the formula is simple: Diverse Perspective + Problem Identification + Problem Investigation = Good Strategy.
The genesis of all good strategy is applying diverse perspective to properly defining and systematically investigating the problem. All three components overlap must be used; using any one or two components will result in incomplete strategy, the wrong strategy or no strategy at all.
This article focuses on the Problem Identification. Click here to see the article on Diverse Perspective and sign up here to get the next article on problem investigation.
Einstein has been quoted as having said “if I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.