The genesis of all good strategy is applying diverse perspective to properly defining and systematically investigating the problem. All three components overlap and must be used; using any one or two components will result in incomplete strategy, the wrong strategy or no strategy at all.
This article focuses on the Problem Investigation. Click here to see the article on Diverse Perspective and here to see the article on problem Identification.
Problem investigation, or analysis as it is often referred to, is a detailed inquiry or systematic investigation of the problem from which good strategy flows. Similar to problem identification, problem investigation requires a blend of creative and critical thought, and is enhanced by engaging an optimally diverse group in the process.
There is no clear line between problem identification and analysis; in fact, there is overlap between the two. As such, one’s engagement in a comprehensive identification process will have already generated a wealth of information that can be fed into the investigation component of strategy development.